The Journal of Applied Sport Management (JASM), the official publication of the Applied Sport Management Association (ASMA), which aims to build strong connections between scholars studying sport and practitioners working in the sport industry.
JASM is a quarterly peer-reviewed journal providing the latest research in sport management.The journal was first published in 2009. From 2009-2012, the journal was called, The Journal of Sport Administration and Supervision. In 2013, the journal changed to the Journal of Applied Sport Management. The journal is open access. Currently, there are no fees associated with publishing in JASM.
The goal of JASM is to publish sport business-focused research and conceptual contributions that bridge the divide between scholarship and practice. Accordingly, only manuscripts that make a meaningful contribution to the sport industry based on practical, conceptual/empirical grounding will be considered for publication.
See the Aims and Scope for a complete coverage of the journal.
Current Issue: Volume 18, Issue 1 (2026)
Front Matter
The Momentum Continues: 2026 ASMA Conference Highlights
Marshall Magnusen
The Privilege of Service and Mentorship
Robin Hardin
Articles
A Practical Guide for Teaching with Generative AI in Sport Management
Geoffre Sherman and David Pierce
Understanding what Drives College Football Season Ticket Renewals
Chris Greenwell, Adam Cocco, and Nels Popp
Toward Greater Wellbeing: Student-Guided Strategies for Improving Sport and Recreation Engagement
Vinu Selvaratnam, Laura Wood, and Ryan Snelgrove
Exploration of Leadership Competencies in College Athletes: An Impact of Student-Athlete Advisory Committee on Leadership Development
Karina Jolly, Alison Fridley, Jake Simms, Chris Corr, and Sarah Stokowski
